It's a brand and it's our heritage.

"CRACKER"
Florida cowboys who's name originated from the cracking sound of the cow whips they used to drive their cattle.

"CUR"
The breed of working cattle dog native to the southeast US and bred to withstand humid, rugged terrain.

AUTHENTICITY PROMISE
Our shirts are high quality and are printed in house, right here on the ranch. Our designs are original and the photography is taken on the job. It's not a hobby, it's a lifestyle!

GIVING BACK
10% of all sales go towards Restoration Ranch, a non-profit organization that uses equine therapy to spread the love of Christ to veterans and persons with physical, mental and emotional challenges.